Ward Roofthooft

Dr. Ward Roofthooft has been involved in the innovative aspects of marketing strategy for over 30 years. Ward has organized and managed scores of workshops and seminars for JANSSEN PHARMACEUTICA (J&J) and for ITC, the International Trade Centre of the United Nations. He also acts as guest lecturer in various MBA programs around the world. Ward has published books and articles in which he has displayed his original but also very practical outlook on marketing strategy.